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Montreal Chocolate Show: Je t'aime en chocolat

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Montreal Chocolate Show: Je t'aime en chocolat
Montreal Chocolate Show Je t'aime en chocolat proposes three days of all things chocolate.
Photo © Evelyn Reid
Written by Evelyn Reid - Montreal chocolate show Je t'aime en chocolat, which first debuted at Old Montreal's Marché Bonsecours in winter 2012, is the largest event in Quebec devoted entirely to chocolate, attracting in the upwards of 12,000 visitors over the course of its annual three-day run.

Je t'aime en chocolat: When? Where?
Usually leading up to Valentine's Day, the 2014 edition of Je t'aime en chocolat runs February 7 to February 9, 2014 --Friday from noon to 8 p.m., Saturday and Sunday from 10 a.m. to 6 p.m.-- at Marché Bonsecours. Special events include a chocolate-covered fashion show scheduled on both Saturday and Sunday at 4:30 p.m.

Je t'aime en chocolat: What?
Chocoholics may require drool towels upon entering the premises of an event featuring three days of chocolate discoveries. Count on tasting everything from truffles to Montreal's best macarons. In the form of workshops, conferences and direct access to chocolatiers, themes and discoveries from previous editions include:

Je t'aime en chocolat: Any Admission Fees?
Montreal's annual chocolate show Je t'aime en chocolat is open to the public free of charge. There are also several free chocolate samples on location allowing visitors to try before they buy.

    Attending Je t'aime en chocolat: Quick Tips
  • Bring money. On-site vendors often sell their products at a significant discount exclusively for the show. Some accept cash only.
  • Beware the masses: if crowds make you antsy, then try to get there before noon or at least 1 p.m. When I dropped by on a Sunday at 3 p.m., the exhibition room was packed, making it to difficult to get close to the vendors and examine the goods.
  • Aching to see the chocolate fashion show? Keep in mind that it usually starts near the end of the day, at 4 p.m or later. For a good view, ask on-site volunteers where the catwalk is situated and ensure you're in place about 15 minutes before the show begins.

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