"I'm not a Starfleet commander. Or T.J. Hooker. I don't live on Starship NCC-170...whatever, or own a phaser. And I don't know anybody named Bones, Sulu, or Spock. And no, I've never had green alien sex, though I'm sure it would be quite an evening. I speak English and French, not Klingon! I drink Labatt's, not Romulan ale! And when someone says to me 'Live long and prosper', I seriously mean it when I say, 'Get a life'. My doctor's name is not McCoy, it's Ginsberg. And tribbles were puppets, not real animals. PUPPETS! And when I speak, I never, ever talk like every. Word. Is. Its. Own. Sentence. I live in California, but I was raised in Montreal. And I believe in priceline.com where you never have to pay full price for airline tickets, hotels and car rentals! I've appeared onstage at Stratford, at Carnegie Hall, at Albert Hall and the Monkland Theatre in N.D.G.! And yes, I've gone where no man has gone before, BUT, I was in Mexico and her father gave me permission! My name is William Shatner, and I am Canadian!"
- William Shatner's parody of the infamous Molson Canadian Beer ad campaign presented at Just for Laughs. Watch video.